As EABL’s first premium brand, Tusker Malt Lager was initially launched in the Kenyan market in 1996 after years as an export-only brand. It has remained a signature brand for EABL, winning numerous gold medals at the Le Monde Selection Awards.
In a bid to bring the consumer closer, we came up with the creative expression ‘Behold The Finest’ which seeks to unpack the distinct quality of Tusker Malt Lager – one which is achieved through a brewing process that uses only the highest quality Equatorial barley, the choicest of hops and water from the pure springs of the Nyandarua Ranges.
Touted as ‘The Taste of Legends’, we continue to showcase it as a beer that celebrates the pioneering achievements, legacy and inspirational roles of those who helped create modern-day Kenya.
So why not savour a Tusker Malt Lager today?!