Kenya Breweries Limited (KBL), through its flagship beer brand Tusker, will be an official partner for Team Kenya during the Birmingham 2022 Games slated for 28th July to 8th August 2021 in Birmingham, England.
This follows the company’s announcement of KSH14 million sponsorship to the team through the National Olympics Committee of Kenya (NOC-K), the body responsible for the selection and preparation of the Kenyan Team that will participate in the games.
KBL has a long history of supporting sports in Kenya as a means of connecting with its consumers. In football, the company owns and sponsors Tusker FC, and has previously been among the main sponsors of the Kenya Premier League. The company also continues to support rugby events in the country through partnerships with Rugby unions and teams.
Following KBL’s role in Tokyo Olympics in 2021, the company is looking at cementing its sporting association by looking further at the Paris Olympics in 2024. In its Centenary year, KBL has continued to up the ante in the sporting arena through the launch of its newest property Tusker Nexters a new property that is seeking to support the next generation of musical and sporting stars for the future.